ART REVIVED

Brand Identity Design for a Historic Art Postcard Collection E-Commerce Shop

Client / Brand —
Art Revived (Curated Art & Collectibles Web Store)

Objective / Brief
Develop a brand identity and digital design system for an online store showcasing a curated collection of rare, century-old art postcards and one-of-a-kind visual artifacts. The goal was to honor the historical and artistic value of each piece while presenting the collection in a contemporary, accessible, and commerce-ready format.

Role + Tools Used
Designer; Adobe Illustrator, Photoshop

Challenges
Balancing preservation and storytelling with modern usability and conversion needs. The design needed to feel refined and archival without appearing outdated, and visually rich without overwhelming navigation, product discovery, or purchasing flows.

Deliverables & Results
Created a cohesive brand system, visual identity, and digital presentation assets that elevated the perceived value of the collection, improved browsing clarity, and supported a seamless e-commerce experience for collectors and art enthusiasts.