2026

Client / Brand — MJ68 Project (Featuring Production Works)

Objective / Brief

Develop a cohesive brand identity and visual system for the MJ68 project that elevates a scaled, branded feature of high-caliber production works. The system must showcase collaborative ventures alongside premier global brands and elite professional photographers, while strategically navigating a pivotal brand transition to amplify marketing and promotional impact.

Role + Tools Used

Lead Designer; Adobe Illustrator, Photoshop, Figma, After Effects

Challenges

Balancing a high-end, commercial aesthetic that honors major corporate partnerships and professional photography with a dynamic framework capable of supporting an active brand transition. The core challenge lay in creating a scalable visual language that maintains absolute credibility for multi-channel marketing promotions without losing the distinct identity of the MJ68 project during its evolution.

Deliverables & Results

Advanced typography standards, and an adaptable brand architecture tailored for co-branding environments. Produced high-impact promotional layouts, integrated marketing assets, and a transition-ready visual toolkit that seamlessly blends production showcases with corporate partner assets, successfully positioning the brand for its next phase of market growth.