Puff Puff Glass

Social Media Design System for Cannabis Retail

Client / Brand —
Puff Puff Glass (Cannabis Dispensary & Smoke Shop)

Objective / Brief
Develop a cohesive social media design system that strengthens brand presence, promotes products and in-store experiences, and builds community engagement while maintaining professionalism and compliance within a highly regulated retail environment.

Role + Tools Used
Designer; Adobe Illustrator, Photoshop, Canva

Challenges
Creating bold, eye-catching visuals that resonate with cannabis culture while remaining accessible, responsible, and platform-compliant. Content needed to adapt quickly to changing inventory, promotions, and trends without compromising brand consistency. Designs also had to balance lifestyle-driven storytelling with clear product communication across multiple social platforms.

Deliverables & Results
Designed a suite of branded social templates, promotional graphics, and content systems that improved visual consistency, increased audience engagement, and supported ongoing retail marketing initiatives across digital channels.