TPA

Educational Brand & Awards Campaign Design for Creator Development

Client / Brand —
The Podcast Academy (Podcast Education Platform & Industry Organization)

Objective / Brief
Design visual brand assets, social media content, and promotional materials that support educational programming, professional development initiatives, and major industry events, including the annual Ambies Podcast Awards, while reinforcing the organization’s authority and credibility within the podcasting space.

Role + Tools Used
Brand Designer & Social Media Designer; Adobe Photoshop, Illustrator

Challenges
Establishing visual credibility and trust within an educational and professional environment while maintaining a modern, approachable, and engaging aesthetic. The brand needed to resonate with a broad audience, from emerging creators to established industry leaders, without feeling overly academic or overly casual. In addition, awards-season campaigns required elevated, celebratory creative that stood out while remaining aligned with year-round brand standards. All assets had to remain consistent across learning materials, digital campaigns, social platforms, and event promotions, requiring a scalable and adaptable system.

Deliverables & Results
Developed a cohesive suite of social assets, modular templates, promotional banners, and awards campaign visuals that strengthened brand recognition, supported educational initiatives, and enabled efficient, on-brand content creation across teams and high-profile industry events.