XOOCH MEDIA

Brand Identity & Visual System for Film & Photography Studio

Client / Brand —
XOOCH Media (Film & Photography Production Company)

Objective / Brief
Develop a distinctive brand identity and visual system for a creative media studio rooted in cultural meaning and visual storytelling. Inspired by the Yucatec Maya word “Xooch,” meaning owl, the brand was designed to reflect perception, wisdom, and the ability to see beyond the surface while supporting growth across digital, print, and motion platforms.

Role + Tools Used
Lead Brand & Visual Designer; Adobe Illustrator, Photoshop, InDesign

Challenges
Translating cultural symbolism into a modern, commercially relevant identity without losing authenticity or clarity. The system needed to balance bold, expressive visuals with professional credibility while remaining flexible enough to support photography, film, and multimedia content. Assets also had to function seamlessly across social media, client presentations, marketing materials, and motion graphics.

Deliverables & Results
Created a cohesive brand system including logo variations, color and typography standards, social media templates, marketing layouts, presentation assets, and motion overlays. The final identity strengthened brand recognition, elevated visual consistency, and positioned XOOCH Media as a confident, culture-aware, and creatively driven production studio.